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Lucid Air Launch "Dream Ahead"

Live Digital Launch Event
Lucid Motors (Resn), 2020

When COVID-19 disrupted the launch of its revolutionary first vehicle, the Lucid Air, Lucid Motors turned to us to create an online launch solution that would fit with its human-centred ethos and capture the public’s imagination. The launch combined live streaming and pre-recorded video, audience interaction, and personalized story elements into one seamless experience.

2021 Webby – Honoree – Car Sites & Car Culture